CostumeRank

Every Halloween costume, ranked by how many people search for it

We ranked 5,097 costumes by how many times Americans searched for each one in October 2025. Not editors' picks: the order is the search demand.

What the ranking shows

KPop Demon Hunters tops the ranking with 823,000 searches last October, 1.5× the 550,000 for The Lorax at #2.
The 100 most-searched costumes draw only 24% of all costume searches. The other 76% goes to the 4,997 costumes ranked below them.
Characters draw 62% of searches, classic costumes such as witch and pirate 28%, and whole-franchise group looks 10%.
Disney characters drew 5.6M combined searches across 133 costumes, ahead of DC Comics (4.4M) and Marvel (1.7M).
Among the top 100, Plague Doctor is the most year-round, with 51% of its searches in September and October; Simp is the most Halloween-only, at 91%.

The ranking

Costumes with the same October figure share a rank, shown as =#.

Rank	Costume	Last October	Avg month	Sep–Oct share
#1	KPop Demon HuntersNetflix – KPop Demon Hunters	823,000	165,000	73%
#2	The LoraxDr. Seuss	550,000	74,000	79%
=#3	Harley QuinnDC Comics	368,000	60,500	78%
=#3	Harley Quinn and JokerDC Comics	368,000	60,500	78%
=#3	MinionsDespicable Me	368,000	49,500	81%
=#3	Poison IvyDC Comics	368,000	49,500	77%
=#3	WitchClassic Costumes	368,000	49,500	84%
=#3	Wednesday AddamsThe Addams Family	368,000	40,500	87%
=#9	RumiCharacters	301,000	60,500	67%
=#9	CatwomanDC Comics	301,000	49,500	72%
=#9	PirateClassic Costumes	301,000	49,500	65%
=#9	Barbie and KenBarbie	301,000	40,500	86%
=#9	KenBarbie	301,000	40,500	86%
=#9	ScarDisney	301,000	40,500	79%
=#9	VampireClassic Costumes	301,000	40,500	80%
=#9	GhostfaceScream	301,000	33,100	79%
=#9	JokerDC Comics	301,000	33,100	84%
=#9	Michael MyersHalloween	301,000	33,100	85%
=#9	The JokerDC Comics	301,000	33,100	84%
=#20	BatmanDC Comics	246,000	40,500	67%
=#20	DogClassic Costumes	246,000	40,500	77%
=#20	LabubuPop Mart	246,000	40,500	69%
=#20	Padmé AmidalaStar Wars	246,000	40,500	69%
=#20	Spider-ManMarvel	246,000	40,500	59%
=#20	StarfireDC Comics	246,000	40,500	73%
=#20	Wonder WomanDC Comics	246,000	40,500	70%
=#20	Freddy KruegerA Nightmare on Elm Street	246,000	33,100	81%
=#20	NightwingDC Comics	246,000	33,100	74%
=#20	PennywiseIt	246,000	33,100	74%
=#20	ChuckyChild's Play	246,000	27,100	85%
=#20	Daphne BlakeScooby-Doo	246,000	27,100	86%
=#20	Little Red Riding HoodCharacters	246,000	27,100	83%
=#20	PrisonerClassic Costumes	246,000	27,100	89%
=#34	AliceDisney	201,000	33,100	72%
=#34	ClownClassic Costumes	201,000	33,100	68%
=#34	LadybugClassic Costumes	201,000	33,100	77%
=#34	Strawberry ShortcakeStrawberry Shortcake	201,000	33,100	77%
=#34	AlvinAlvin and the Chipmunks	201,000	27,100	75%
=#34	Alvin and the ChipmunksAlvin and the Chipmunks	201,000	27,100	75%
=#34	Art the ClownTerrifier	201,000	27,100	81%
=#34	Gomez AddamsThe Addams Family	201,000	27,100	86%
=#34	Harry PotterHarry Potter	201,000	27,100	74%
=#34	ScarecrowClassic Costumes	201,000	27,100	85%
=#34	SkeletonClassic Costumes	201,000	27,100	84%
=#34	CoralineCoraline	201,000	22,200	85%
=#34	Velma DinkleyScooby-Doo	201,000	22,200	84%
=#47	SuperheroClassic Costumes	165,000	74,000	65%
=#47	BeetlejuiceBeetlejuice	165,000	27,100	76%
=#47	Morticia AddamsThe Addams Family	165,000	27,100	81%
=#47	Squid GameSquid Game	165,000	27,100	69%
=#47	Tinker BellDisney	165,000	27,100	74%
=#47	TinkerballaThe Guild	165,000	27,100	74%
=#47	ZoeyNetflix – KPop Demon Hunters	165,000	27,100	75%
=#47	ZoeyNetflix – K-Pop: Demon Hunters	165,000	27,100	74%
=#47	AlienClassic Costumes	165,000	22,200	72%
=#47	CowgirlClassic Costumes	165,000	22,200	78%
=#47	Dorothy GaleThe Wizard of Oz	165,000	22,200	81%
=#47	GhostClassic Costumes	165,000	22,200	79%
=#47	GhostedClassic Costumes	165,000	22,200	79%
=#47	Jason VoorheesFriday the 13th	165,000	22,200	82%
=#47	Mario and LuigiSuper Mario	165,000	22,200	75%
=#47	PimpClassic Costumes	165,000	22,200	80%
=#47	Scooby-DooScooby-Doo	165,000	22,200	80%
=#47	Anakin SkywalkerStar Wars	165,000	18,100	78%
=#47	Ricky BobbyTalladega Nights	165,000	18,100	83%
=#47	Talladega NightsTalladega Nights	165,000	18,100	83%
=#47	SimpClassic Costumes	165,000	14,800	91%
=#68	DinosaurClassic Costumes	135,000	27,100	61%
=#68	BooMonsters, Inc.	135,000	22,200	72%
=#68	Corpse BrideCorpse Bride	135,000	22,200	79%
=#68	Cruella de VilDisney	135,000	22,200	76%
=#68	FairyClassic Costumes	135,000	22,200	70%
=#68	Glinda the Good WitchThe Wizard of Oz	135,000	22,200	71%
=#68	Glinda the Good WitchThe Wizard of Oz	135,000	22,200	71%
=#68	Jack SkellingtonThe Nightmare Before Christmas	135,000	22,200	73%
=#68	Lord FarquaadShrek	135,000	22,200	66%
=#68	Mad HatterAlice in Wonderland	135,000	22,200	72%
=#68	MarioSuper Mario	135,000	22,200	69%
=#68	Plague DoctorClassic Costumes	135,000	22,200	51%
=#68	Princess PeachSuper Mario	135,000	22,200	69%
=#68	Queen of HeartsAlice in Wonderland	135,000	22,200	72%
=#68	ShrekShrek	135,000	22,200	72%
=#68	Teenage Mutant Ninja TurtlesTeenage Mutant Ninja Turtles	135,000	22,200	71%
=#68	WerewolfClassic Costumes	135,000	22,200	71%
=#68	WolfClassic Costumes	135,000	22,200	71%
=#68	WolfieBarbie	135,000	22,200	71%
=#68	WolfmanUniversal Monsters	135,000	22,200	71%
=#68	WolfooWolfoo	135,000	22,200	71%
=#68	CleopatraCharacters	135,000	18,100	74%
=#68	Cookie MonsterSesame Street	135,000	18,100	79%
=#68	Grim ReaperClassic Costumes	135,000	18,100	79%
=#68	Happy GilmoreHappy Gilmore	135,000	18,100	76%
=#68	Jennifer CheckJennifer's Body	135,000	18,100	80%
=#68	Minnie MouseDisney	135,000	18,100	72%
=#68	RavenDC Comics	135,000	18,100	77%
=#68	ZombieClassic Costumes	135,000	18,100	78%
=#68	DeerClassic Costumes	135,000	14,800	84%
=#68	DoeClassic Costumes	135,000	14,800	84%
=#68	FirefighterClassic Costumes	135,000	14,800	81%
=#68	Kim PossibleKim Possible	135,000	14,800	79%
=#68	Men in BlackMen in Black	135,000	14,800	83%
=#68	Subway SurfersSubway Surfers	135,000	14,800	86%
=#68	Han Solo and Princess LeiaStar Wars	135,000	12,100	95%
=#104	CatClassic Costumes	110,000	22,200	64%
=#104	Female PirateClassic Costumes	110,000	22,200	58%
=#104	Power RangersPower Rangers	110,000	22,200	61%
=#104	Princess LeiaStar Wars	110,000	22,200	61%
=#104	Women's PirateClassic Costumes	110,000	22,200	58%
=#104	BananaClassic Costumes	110,000	18,100	69%
=#104	Buzz LightyearPixar	110,000	18,100	65%
=#104	Cheshire CatDisney	110,000	18,100	68%
=#104	ElphabaWicked	110,000	18,100	71%
=#104	GhostbusterGhostbusters	110,000	18,100	75%
=#104	GhostbustersGhostbusters	110,000	18,100	75%
=#104	MermaidClassic Costumes	110,000	18,100	70%
=#104	Mike WazowskiPixar	110,000	18,100	73%
=#104	Miles MoralesMarvel	110,000	18,100	65%
=#104	Sheriff WoodyPixar	110,000	18,100	69%
=#104	SlimerGhostbusters	110,000	18,100	75%
=#104	SpongeBob SquarePantsNickelodeon	110,000	18,100	68%
=#104	StitchDisney	110,000	18,100	72%
=#104	TeletubbiesTeletubbies	110,000	18,100	70%
=#104	The Cat in the HatDr. Seuss	110,000	18,100	62%
=#104	AngelClassic Costumes	110,000	14,800	74%
=#104	AngelfishClassic Costumes	110,000	14,800	74%
=#104	ArchangelClassic Costumes	110,000	14,800	74%
=#104	Clash RoyaleClash Royale	110,000	14,800	89%
=#104	Clawdeen WolfMonster High	110,000	14,800	77%
=#104	Donnie DarkoCharacters	110,000	14,800	76%
=#104	MedusaCharacters	110,000	14,800	75%
=#104	Mermaid ManSpongeBob SquarePants	110,000	14,800	76%
=#104	Nacho LibreCharacters	110,000	14,800	76%
=#104	ShegoDisney	110,000	14,800	74%
=#104	SnoopyPeanuts	110,000	14,800	78%
=#104	Snow WhiteDisney	110,000	14,800	70%
=#104	Snow White CharactersDisney	110,000	14,800	70%
=#104	SulleyDisney	110,000	14,800	80%
=#104	Winnie the PoohDisney	110,000	14,800	74%
=#104	WoodyDisney	110,000	14,800	74%
=#104	Clark KentDC Comics	110,000	12,100	84%
=#104	Shaggy RogersScooby-Doo	110,000	12,100	83%
=#104	Fight ClubFight Club	110,000	9,900	88%
=#104	Inflatable FrogClassic Costumes	110,000	9,900	92%
=#144	Darth VaderStar Wars	90,500	22,200	53%
=#144	SupermanDC Comics	90,500	18,100	55%
=#144	BelleDisney	90,500	14,800	71%
=#144	BillKill Bill	90,500	14,800	77%
=#144	Bo PeepToy Story	90,500	14,800	77%
=#144	CowboyClassic Costumes	90,500	14,800	70%
=#144	Cowboy and CowgirlClassic Costumes	90,500	14,800	70%
=#144	Demon HunterClassic Costumes	90,500	14,800	72%
=#144	DraculauraMonster High	90,500	14,800	77%
=#144	Hot DogClassic Costumes	90,500	14,800	64%
=#144	Jack SparrowDisney	90,500	14,800	68%
=#144	K-Pop Demon HuntersNetflix – KPop Demon Hunters	90,500	14,800	76%
=#144	Oompa LoompaCharlie and the Chocolate Factory	90,500	14,800	68%
=#144	Princess BelleDisney	90,500	14,800	71%
=#144	RapunzelDisney	90,500	14,800	66%
=#144	RobinDC Comics	90,500	14,800	71%
=#144	The BrideKill Bill	90,500	14,800	77%
=#144	The Wizard of OzThe Wizard of Oz	90,500	14,800	71%
=#144	The Wizard of OzThe Wizard of Oz	90,500	14,800	72%
=#144	Tung Tung SahurClassic Costumes	90,500	14,800	59%
=#144	Whoville CitizenDr. Seuss	90,500	14,800	75%
=#144	WizardClassic Costumes	90,500	14,800	69%
=#144	Bonnie and ClydeCharacters	90,500	12,100	75%
=#144	Bonnie ParkerCharacters	90,500	12,100	75%
=#144	Care BearsCare Bears	90,500	12,100	77%
=#144	Chucky and Bride of ChuckyChild's Play	90,500	12,100	85%
=#144	Clyde BarrowCharacters	90,500	12,100	75%
=#144	DalmatianClassic Costumes	90,500	12,100	80%
=#144	Dexter MorganDexter	90,500	12,100	85%
=#144	GruDespicable Me	90,500	12,100	81%
=#144	Indiana JonesIndiana Jones	90,500	12,100	74%
=#144	Lara CroftTomb Raider	90,500	12,100	80%
=#144	MonkeyClassic Costumes	90,500	12,100	75%
=#144	Monsters Inc.Disney Pixar	90,500	12,100	78%
=#144	Oogie BoogieDisney	90,500	12,100	75%
=#144	Police OfficerClassic Costumes	90,500	12,100	69%
=#144	Walt DisneyDisney	90,500	12,100	76%
=#144	Where's WaldoWhere's Waldo	90,500	12,100	78%
=#144	White ChickenClassic Costumes	90,500	12,100	74%
=#144	White ChicksWhite Chicks	90,500	12,100	74%
=#144	Wybie LovatCoraline	90,500	12,100	81%
=#144	Hugh HefnerCharacters	90,500	9,900	82%
=#144	LuigiSuper Mario	90,500	9,900	79%
=#144	The PurgeThe Purge	90,500	9,900	88%
=#144	Top GunTop Gun	90,500	9,900	84%
=#144	Tyler DurdenFight Club	90,500	9,900	87%
=#144	Max GoofDisney	90,500	8,100	90%
=#191	Heidi KlumCharacters	74,000	27,100	27%
=#191	BlueyBluey	74,000	14,800	67%
=#191	Bugs and Lola BunnyLooney Tunes	74,000	14,800	68%
=#191	BunnyClassic Costumes	74,000	14,800	52%
=#191	Bunny RabbitClassic Costumes	74,000	14,800	52%
=#191	Chicken JockeyMinecraft	74,000	14,800	80%
=#191	JessieDisney	74,000	14,800	62%
=#191	Jessie the CowgirlToy Story	74,000	14,800	62%
=#191	Lola BunnyLooney Tunes	74,000	14,800	68%
=#191	MiraNetflix – KPop Demon Hunters	74,000	14,800	67%

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How we rank

The number: Estimated US Google searches for each costume's most-searched phrase in October 2025, pulled August 2026. The average month covers the 12 months before the pull.
Ties: search volumes come in bands (49 distinct values across 5,097 costumes), so many costumes share a figure. They share a rank, and the next costume down skips ahead, the way sports standings do.
What's ranked: characters, classic costumes and franchise group looks. Idea pages like “scary costumes” and single costume pieces aren't costumes in their own right, so they are left out.
Variants: close variants of a phrase are grouped, so similar searches can share one figure.
Season: “Sep–Oct share” is the part of a costume's yearly searches that fall in September and October; a low share means it is searched all year, for cosplay, parties and events.

Want them as cards to browse instead? See the 100 most-searched costumes, each with a guide and a try-on.