Liberty Mutual Costume
Only pay for what you need—and look great doing it.
Dress up as Doug, the retro-styled insurance agent from the famous Liberty Mutual commercials. This funny, budget-friendly costume is instantly recognizable when paired with his signature mustache, yellow shirt, and emu sidekick. It is a perfect choice for anyone looking for a humorous, low-effort outfit.
- Difficulty
- Easy
- Time
- ~15 min
- Budget
- $25–60
Try it on
See yourself as Liberty Mutual
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
One render, $1. No account needed — if it fails you're not charged. Pricing.
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What you need for a Liberty Mutual costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Liberty Mutual costume — one box instead of 6 pieces.
Yellow long-sleeve dress shirt
A classic bright yellow button-down dress shirt, ideally in a solid cotton or polyester blend.
DIY: Use a plain yellow button-down shirt you already own.
Fake brown mustache
A thick, self-adhesive brown chevron-style mustache.
DIY: Draw one on with a brown makeup pencil or eyeliner.
Gold aviator sunglasses
Classic gold-framed aviator sunglasses featuring brown gradient lenses.
DIY: Use any pair of gold-rimmed sunglasses you have.
Brown fanny pack
A simple brown leather or canvas waist bag worn around the belt line.
DIY: Wear a brown leather belt with a small brown pouch attached.
Plush emu toy
A small stuffed emu or ostrich toy to represent his partner, LiMu Emu.
DIY: Print a color cutout of an emu and glue it to a piece of sturdy cardboard.
Liberty Mutual ID badge
A printed Liberty Mutual logo attached to a blue lanyard or pinned to the shirt pocket.
DIY: Print the company logo on paper, cut it out, and safety-pin it to your shirt.
Rather not assemble it? See ready-made Liberty Mutual costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the yellow long-sleeve button-down dress shirt and tuck it into a pair of khaki pants or blue jeans.
- 2
Fasten a brown leather belt around your waist and secure the brown fanny pack over it.
- 3
Apply the self-adhesive fake brown mustache directly above your upper lip on clean, dry skin.
- 4
Put on the gold aviator sunglasses with brown gradient lenses.
- 5
Clip your DIY Liberty Mutual ID badge onto your shirt pocket or wear it around your neck on a blue lanyard.
- 6
Carry the plush emu toy under your arm to complete the iconic commercial duo.
Makeup & hair
Style your hair in a neat, classic side part. No heavy makeup is required, but ensure your upper lip is clean and dry so the adhesive mustache stays in place all night.
Liberty Mutual for couples, groups, kids & more
- couples
- One person dresses as Doug, while the other wears a full-body emu costume to play LiMu Emu.
- group
- Have multiple people dress as Doug, or add a friend dressed as a customized yellow car.
- kids
- A mini yellow button-down shirt, tiny aviators, a drawn-on mustache, and a small bird plush toy.
- Plus size
- Look for a comfortable, classic-fit yellow cotton button-down shirt and adjustable brown waist bag.
- pet
- Dress a dog in a small yellow shirt or a bird-themed costume to act as your loyal emu sidekick.
Tips
- Keep extra double-sided tape or spirit gum on hand in case the fake mustache starts to lose its stickiness from talking or eating.
- Wear comfortable khaki pants and walking shoes, making this an excellent outfit for active Halloween parties.
- If you cannot find an emu plush, any generic ostrich or large bird plush will work just as well for the joke.
Liberty Mutual costume FAQ
- What does Doug wear in the Liberty Mutual commercials?
- Doug wears a bright yellow long-sleeve button-down dress shirt, khaki pants, gold aviator sunglasses with brown lenses, a brown fanny pack, and a prominent brown mustache.
- How do I make a DIY LiMu Emu?
- You can carry a plush emu toy, print a high-resolution image of an emu to paste onto cardboard, or have a partner dress up in an emu suit.
- Where can I get the Liberty Mutual logo for the costume?
- You can print the official blue and yellow Liberty Mutual logo at home, laminate it, and pin it to your shirt pocket or attach it to a lanyard.
Did you know? LiMu Emu and Doug first debuted in 2019 as a parody of classic 1970s buddy-cop TV shows.