Limu Emu and Doug Costume
Customize the ultimate commercial duo with aviators, a mustache, and feathers.
Based on the popular Liberty Mutual insurance commercials, the Limu Emu and Doug costume is a hilarious, recognizable choice for couples or duos. One person dresses as Doug in his signature 1970s-style yellow uniform, while the other portrays his avian partner, Limu Emu. Together, they bring a lighthearted, retro-commercial vibe to any Halloween party.
- Difficulty
- Medium
- Time
- ~45 min
- Budget
- $40–90
Try it on
See yourself as Limu Emu and Doug
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
One render, $1. No account needed — if it fails you're not charged. Pricing.
Your photo is sent to Google's Gemini API to make the render and isn't used for training. Renders are AI-generated and labelled.
Want a different costume on this photo, or a whole group in costume? Open the Try-On Studio.
What you need for a Limu Emu and Doug costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Limu Emu and Doug costume — one box instead of 7 pieces.
Yellow long-sleeve button-down shirt
A bright yellow, collared dress shirt or work shirt to match Doug's signature uniform.
Gold aviator sunglasses
Classic 1970s-style gold-framed aviator sunglasses with brown gradient lenses.
Fake brown mustache
A thick, synthetic brown handlebar or chevron-style adhesive mustache.
Liberty Mutual logo patch or printout
A small yellow and blue logo patch to pin or iron onto the left chest of the shirt.
DIY: Print the logo on cardstock, cut it out, and attach it with a safety pin.
Khaki pants and brown belt
Standard straight-leg khaki trousers paired with a simple brown leather belt.
Emu headpiece or mask
A plush emu or ostrich head mask, or a headband featuring an emu face and beak.
DIY: Attach felt eyes and a yellow felt beak to a brown baseball cap.
Brown feather boa or vest
A fluffy brown feather boa or a brown faux-fur vest to mimic the emu's body feathers.
DIY: Glue brown craft feathers onto a plain brown t-shirt.
Rather not assemble it? See ready-made Limu Emu and Doug costumes at Spirit Halloween ↗
How to put it together
- 1
For Doug: Put on the khaki pants, secure them with the brown belt, and tuck in the yellow long-sleeve button-down shirt.
- 2
Attach the printed or embroidered Liberty Mutual logo patch to the left chest pocket area of the yellow shirt.
- 3
Apply the self-adhesive fake brown mustache directly above your upper lip, pressing firmly to secure.
- 4
Put on the gold aviator sunglasses with brown gradient lenses.
- 5
For the Emu: Put on a brown base outfit (like a brown shirt and leggings) and layer the brown feather boa or faux-fur vest over top.
- 6
Place the plush emu mask or DIY emu headband securely on your head.
- 7
Walk side-by-side, with Doug maintaining a serious, dedicated insurance-agent expression.
Makeup & hair
Doug wears his hair parted to the side in a neat, retro style. No heavy makeup is needed, though you can use eyebrow pencil to darken eyebrows to match the fake brown mustache.
Limu Emu and Doug for couples, groups, kids & more
- couples
- One person goes as Doug in the yellow shirt and aviators, while the partner wears the emu mask and feathers as Limu.
- group
- Add a third person dressed as a giant Liberty Mutual insurance card or a retro yellow patrol car.
- kids
- A mini version of Doug with a drawn-on eyeliner mustache and a yellow polo shirt.
- Plus size
- Use a comfortable, breathable yellow utility shirt and stretch-fit khakis for Doug's look.
- pet
- Dress a dog in a small brown feathered ruff to act as the miniature Limu Emu.
Tips
- Bring extra double-sided tape or spirit gum to keep Doug's mustache from peeling off when talking or drinking.
- If the emu mask is too hot or limits vision, swap it for an emu face painted on your face paired with an emu-themed headband.
- Carry a clipboard or a stack of fake insurance brochures as a fun, interactive prop.
- Practice your best deadpan commercial delivery and say 'Limu Emu... and Doug!' whenever people ask who you are.
Limu Emu and Doug costume FAQ
- What does Doug's shirt say?
- Doug's yellow shirt features a small blue and white Liberty Mutual logo patch on the left chest, sometimes accompanied by a custom name tag.
- How do you make a cheap Limu Emu costume?
- Wear an all-brown outfit, wrap a brown feather boa around your shoulders, and wear a yellow baseball cap with large googly eyes glued to the front.
- Is this a good last-minute costume?
- Yes, Doug's outfit is incredibly easy to assemble using a yellow shirt, khakis, aviators, and a cheap fake mustache from a party store.
Did you know? The Limu Emu and Doug ad campaign was launched in 2019 to bring a lighthearted, buddy-cop dynamic to insurance advertising, heavily drawing inspiration from 1970s television shows.