Flo from Progressive Costume
Dress up as everyone's favorite perky, blue-headband-wearing insurance spokesperson.
Flo from Progressive is one of the most recognizable advertising icons of the 21st century, making her a massive hit for Halloween and costume parties. Her look is instantly identifiable by her crisp white uniform, retro flipped hairstyle, and enthusiastic insurance-themed accessories. It is a highly recognizable, budget-friendly, and comfortable costume that is incredibly easy to put together.
- Difficulty
- Easy
- Time
- ~20 min
- Budget
- $15–45
Try it on
See yourself as Flo from Progressive
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
One render, $1. No account needed — if it fails you're not charged. Pricing.
Your photo is sent to Google's Gemini API to make the render and isn't used for training. Renders are AI-generated and labelled.
Want a different costume on this photo, or a whole group in costume? Open the Try-On Studio.
What you need for a Flo from Progressive costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Flo from Progressive costume — one box instead of 6 pieces.
White Apron
A plain white waist-length or bib-style apron with the Progressive logo printed or ironed onto the chest.
DIY: Buy a plain white apron and use blue fabric markers or a printable iron-on transfer to add the Progressive logo.
White Polo Shirt
A crisp, short-sleeved white polo shirt worn tucked in.
DIY: Any plain white collared t-shirt or short-sleeve button-down will work.
White Pants
Straight-leg white chinos, jeans, or scrub pants.
DIY: Use plain white jeans or white leggings.
Navy Blue Headband
A simple, solid navy blue plastic or fabric headband worn across the top of the head.
Name Tag and Buttons
A white name tag reading 'Flo' in black text, paired with a round 'I Heart Insurance' button.
DIY: Cut a rectangle out of white cardstock, write 'Flo' in bold black marker, and pin it to your apron alongside a homemade paper button.
Blue Watch and Sneakers
A simple blue-banded wristwatch and clean white lace-up sneakers.
DIY: Any white sneakers and a dark blue wristband or hair tie worn as a watch substitute.
Rather not assemble it? See ready-made Flo from Progressive costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the white polo shirt and tuck it neatly into the white pants.
- 2
Tie the white Progressive apron around your waist so the logo sits centered on your chest.
- 3
Pin the 'Flo' name tag to the left side of the apron chest, and place the 'I Heart Insurance' button right next to it.
- 4
Style your hair into a retro 1960s flip, or put on a pre-styled brown Flo wig.
- 5
Place the navy blue headband on your head, positioned just behind your bangs.
- 6
Put on the blue-banded watch and step into your clean white sneakers to complete the uniform.
Makeup & hair
Style your hair with a high-volume 1960s bouffant and flipped-out ends, secured with hairspray. For makeup, apply a bright red lipstick, classic black winged eyeliner, and a touch of light pink blush for a cheerful, retro look.
Flo from Progressive for couples, groups, kids & more
- couples
- Pair up with a partner dressed as 'Mayhem' from Allstate or a generic 'Progressive Box'.
- group
- Have friends dress as other members of the Progressive team, like Jamie, Mara, and Rodney.
- kids
- A miniature version with a white polo, white pants, a small white apron, and a drawn-on name tag.
- Plus size
- This look is highly adjustable; use comfortable white scrub pants and a loose-fitting white polo shirt with a standard tie-on apron.
- pet
- A white dog bandana decorated with the blue Progressive logo and a tiny blue headband.
Tips
- Keep a black marker handy to write mock 'insurance quotes' on a small notepad as a fun party prop.
- Make sure your white pants aren't too sheer; wearing nude-colored undergarments is highly recommended.
- If you are styling your own hair, use a round brush and a blow dryer or a curling iron to flip the ends upward, then set with strong-hold hairspray.
Flo from Progressive costume FAQ
- What does Flo's name tag say?
- Her name tag is a simple white rectangle with 'Flo' printed in a bold, black, sans-serif font.
- How do I style my hair like Flo?
- Tease the crown of your hair for volume, flip the ends outward using a flat iron or curling iron, and wear a solid navy blue headband just behind your bangs.
- What buttons does Flo wear?
- Flo wears a round white button with a blue border that says 'I ❤ Insurance' pinned to her apron next to her name tag.
Did you know? Flo is portrayed by actress and comedian Stephanie Courtney, who first took on the iconic role in 2008.