Jake from State Farm Costume
Uh, khakis. Dress as the iconic, helpful insurance spokesman tonight.
Jake from State Farm is one of the most recognizable and beloved commercial characters on television. People choose this costume because it is incredibly comfortable, instantly recognizable, and easy to put together using everyday wardrobe staples. The signature look consists of a bright red polo shirt, classic khaki pants, and a custom State Farm name tag.
- Difficulty
- Easy
- Time
- ~15 min
- Budget
- $20–50
Try it on
See yourself as Jake from State Farm
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
One render, $1. No account needed — if it fails you're not charged. Pricing.
Your photo is sent to Google's Gemini API to make the render and isn't used for training. Renders are AI-generated and labelled.
Want a different costume on this photo, or a whole group in costume? Open the Try-On Studio.
What you need for a Jake from State Farm costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Jake from State Farm costume — one box instead of 6 pieces.
Red Polo Shirt
A solid, bright red short-sleeve polo shirt with a collar and a two- or three-button placket.
Khaki Pants
Classic flat-front or pleated chino pants in a traditional tan khaki shade.
DIY: Use any tan or beige trousers you already own.
State Farm Name Tag
A red rectangular clip-on or pin-on name badge featuring the State Farm logo and the name 'Jake' in white text.
DIY: Print the State Farm logo and 'Jake' on cardstock, cut it out, and pin it to your shirt.
Brown Leather Belt
A simple, classic brown leather belt with a silver or brass buckle.
Casual Shoes
Clean brown leather shoes, loafers, or simple white sneakers.
DIY: Any clean, neutral-colored casual shoes will work.
Prop Clipboard
A standard wooden or silver aluminum clipboard to carry around as a prop.
DIY: Carry a smartphone and answer it by saying, 'Uh, khakis.'
Rather not assemble it? See ready-made Jake from State Farm costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the flat-front tan khaki pants and secure them with a classic brown leather belt.
- 2
Put on the bright red polo shirt and tuck it neatly into the khaki pants.
- 3
Attach the red 'Jake' name tag to the left chest area of the polo shirt.
- 4
Put on clean brown casual shoes or neutral loafers.
- 5
Style your hair in a neat, short, natural look.
- 6
Grab a clipboard or hold a smartphone to complete the helpful customer service agent aesthetic.
Makeup & hair
Keep makeup completely natural or skip it entirely. Hair should be styled in a neat, clean-cut, everyday look.
Jake from State Farm for couples, groups, kids & more
- couples
- Pair up with Flo from Progressive or the 'She Shed' lady (Sheryl) for an insurance commercial crossover.
- group
- Have friends dress as other commercial icons like Flo, the Geico Gecko, and the General.
- kids
- A miniature red polo, tiny khakis, and a printed name tag make an adorable, easy kids' costume.
- Plus size
- This look is highly adjustable; simply source a comfortable red polo and khakis in your preferred fit.
- pet
- Put a small red dog t-shirt on your pet and attach a tiny paper 'Jake' name tag to their collar.
Tips
- Make sure to tuck the polo shirt in neatly to maintain the professional, clean-cut corporate uniform look.
- If anyone asks what you are wearing, your immediate response must be: 'Uh, khakis.'
- Keep a smartphone handy to pretend you are taking late-night customer service calls.
- This costume is perfect for cold weather as you can easily layer a long-sleeve red shirt or thermal underneath the polo.
Did you know? The original 'Jake from State Farm' commercial from 2011 featured an actual State Farm employee named Jake Stone, while the modern version is played by professional actor Kevin Miles.