Flo from Progressive Costume
Bring the perky insurance spokesperson to life with this recognizable look.
Flo from Progressive is one of the most recognizable commercial mascots of the 21st century, making her a massive hit for Halloween and costume parties. Her look is incredibly easy to assemble, relying on a crisp white uniform, a retro hairstyle, and her signature branding. It is a comfortable, budget-friendly, and instantly recognizable choice for any event.
- Difficulty
- Easy
- Time
- ~15 min
- Budget
- $20–45
Try it on
See yourself as Flo from Progressive
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
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What you need for a Flo from Progressive costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Flo from Progressive costume — one box instead of 7 pieces.
White apron
A clean, plain white waist or bib apron featuring the blue Progressive logo printed on the chest.
DIY: Buy a plain white apron and use blue fabric paint or a printed iron-on transfer to add the Progressive logo.
White polo shirt
A short-sleeved, collared white polo shirt in a standard cotton blend.
DIY: Any plain white short-sleeved t-shirt or collared shirt from your closet works.
White pants
Straight-leg white chinos, jeans, or scrub pants.
DIY: Use any white pants or white jeans you already own.
Perky brown wig
A shoulder-length brown wig styled in a retro 1960s flip with heavy bangs.
DIY: Style your own brown hair by teasing the crown for height and curling the ends outward with a curling iron.
Navy blue headband
A thin, solid navy blue plastic or fabric headband worn behind the bangs.
DIY: Use a strip of navy blue ribbon tied around your head.
Name tag and buttons
A rectangular white name tag reading 'Flo' in black text, paired with an 'I heart insurance' button.
DIY: Draw the name tag on white cardstock, write 'Flo' with a black marker, and pin it to your apron alongside a homemade heart button.
Blue and white sneakers
Classic blue canvas lace-up sneakers with white soles.
DIY: Any comfortable blue or white sneakers will fit the color scheme.
Rather not assemble it? See ready-made Flo from Progressive costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the white polo shirt and tuck it into the white pants.
- 2
Tie the white Progressive apron securely around your waist.
- 3
Pin the 'Flo' name tag to the left side of the apron chest, and place the 'I heart insurance' button nearby.
- 4
Put on the perky brown wig, ensuring the bangs are swept forward and the ends flip outward.
- 5
Place the navy blue headband on your head, positioned just behind the bangs.
- 6
Lace up your blue canvas sneakers.
- 7
Apply the signature bright red lipstick to complete the look.
Makeup & hair
Apply a flawless, bright complexion with winged black liquid eyeliner on the upper lids. Finish with a bold, vibrant red lipstick. For hair, wear a brown wig styled in a voluminous 1960s flip with a navy headband, or tease your natural hair to get that signature perky height.
Flo from Progressive for couples, groups, kids & more
- couples
- Pair up with a partner dressed as Jamie, Flo's sidekick, wearing a matching white Progressive polo, apron, and name tag.
- group
- Go as a team of Progressive insurance agents, with members dressing as Flo, Jamie, Alan, and Mara.
- kids
- A miniature version of the outfit using a kids' white polo, white jeans, a small white apron, and a drawn-on name tag.
- Plus size
- The polo and white pants can easily be swapped for a comfortable white knit top and white stretch pants or scrubs for an easy fit.
- pet
- A simple white dog bandana decorated with a blue 'Progressive' logo and a tiny printed 'Flo' name tag.
Tips
- Keep a black marker handy in case you need to touch up or recreate your paper name tag during the event.
- Wear nude or light-colored undergarments, as white pants and white shirts can sometimes be translucent under bright lights.
- Practice a cheerful, overly enthusiastic customer service attitude to really sell the character.
- If using your own hair, use plenty of hairspray to keep the retro flip from falling flat throughout the night.
Flo from Progressive costume FAQ
- What does Flo's apron say?
- Flo's apron features the blue 'Progressive' logo printed horizontally across the chest.
- How do I style my hair like Flo from Progressive?
- Tease the crown of your hair for volume, curl the ends outward to create a 1960s flip, sweep your bangs forward, and secure the look with a navy blue headband.
- What pins does Flo wear on her apron?
- She wears a rectangular white 'Flo' name tag and a round button that says 'I ♥ Insurance'.
Did you know? Flo, played by actress Stephanie Courtney, first appeared in a Progressive commercial in 2008 and has since starred in over a hundred advertisements, becoming a pop culture icon.