What sponsors are on Ricky Bobby and Cal Naughton Jr.'s suits?

Ricky Bobby famously wears the white Wonder Bread sponsor suit, while Cal Naughton Jr. wears the red Old Spice sponsor suit.

How do you do the 'Shake and Bake' gesture?

Touch fists together ('Shake'), then pull them back and wiggle your fingers while moving them away ('Bake').

Can I make this costume myself?

Yes! You can buy plain white and red tracksuits and print out the Wonder Bread and Old Spice logos on iron-on transfer paper to apply them yourself.

AI-generated example

Ricky Bobby and Cal Naughton Jr. Costume

Bring the legendary 'Shake and Bake' duo to life this Halloween.

Step into the fast lane as NASCAR's favorite dynamic duo, Ricky Bobby and Cal Naughton Jr. from the comedy classic Talladega Nights. Perfect for best friends or couples, this look features their iconic, brightly colored sponsor-heavy racing suits. Together, you'll be ready to claim the podium and declare, 'If you ain't first, you're last!'

Difficulty: Easy
Time: ~20 min
Budget: $50–150

See yourself as Ricky Bobby and Cal Naughton Jr. →What you need Buy the Ricky Bobby and Cal Naughton Jr. costume

Try it on

See yourself as Ricky Bobby and Cal Naughton Jr.

One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.

Choose or drop a photo of yourselfJPG · PNG · HEIC

One render, $1. No account needed — if it fails you're not charged. Pricing.

Your photo is sent to Google's Gemini API to make the render and isn't used for training. Renders are AI-generated and labelled.

Want a different costume on this photo, or a whole group in costume? Open the Try-On Studio.

Ricky Bobby and Cal Naughton Jr. costume — Example look · AI-generated

You as Ricky Bobby and Cal Naughton Jr.

Result

What you need for a Ricky Bobby and Cal Naughton Jr. costume

Short on time? Buy it ready-made

Spirit Halloween sells the complete Ricky Bobby and Cal Naughton Jr. costume — one box instead of 6 pieces.

Shop Ricky Bobby and Cal Naughton Jr. at Spirit ↗

Ricky Bobby Wonder Bread Racing Suit
A white long-sleeve racing jumpsuit or jacket-and-pants set featuring the blue, yellow, and red Wonder Bread logo and sponsor patches.
DIY: Use a white track jacket and pants, then print and pin on Wonder Bread logos and racing stripes.
Amazon
Cal Naughton Jr. Old Spice Racing Suit
A red and black long-sleeve racing jumpsuit or jacket-and-pants set featuring the Old Spice logo and sponsor patches.
DIY: Use a red track jacket and pants, then print and pin on Old Spice logos and black racing stripes.
Amazon
Sponsor Baseball Caps
A matching white Wonder Bread baseball cap for Ricky and a red Old Spice baseball cap for Cal.
DIY: Iron or glue printed sponsor logo patches onto plain white and red baseball caps.
Amazon
Cal's Brown Mustache
A thick, classic brown costume mustache for Cal Naughton Jr.
DIY: Draw on a thick mustache using a brown eyebrow pencil or face paint.
Amazon
Sport Sunglasses
Athletic, polarized wrap-around sunglasses to complete the pit-lane look.
Amazon
Racing Gloves
Black or matching red/white athletic gloves to look race-ready.
DIY: Use basic black knit or athletic gloves.
Amazon

Rather not assemble it? See ready-made Ricky Bobby and Cal Naughton Jr. costumes at Spirit Halloween ↗

How to put it together

1
Put on your respective racing suits (Ricky in white Wonder Bread, Cal in red Old Spice).
2
Zip up the suits fully or wear them slightly unzipped with a plain white undershirt showing.
3
Cal: Apply the self-adhesive brown mustache to your upper lip.
4
Put on your matching sponsor baseball caps, keeping them straight or slightly curved.
5
Slip on the athletic wrap-around sunglasses.
6
Put on your racing gloves and athletic sneakers.
7
Stand side-by-side and practice your signature 'Shake and Bake' fist bump.

Makeup & hair

Keep hair simple and tucked under the baseball caps. For Cal, the thick brown mustache is the defining facial feature. Ricky should have a clean-shaven, enthusiastic look.

Ricky Bobby and Cal Naughton Jr. for couples, groups, kids & more

couples: One partner dresses as Ricky Bobby in white and the other as Cal Naughton Jr. in red.
group: Add Carley Bobby in a glamorous outfit, Lucius Washington in a pit crew uniform, or Jean Girard in a Perrier racing suit.
kids: Miniature racing jumpsuits with printed sponsor logos make adorable costumes for siblings or friends.
Plus size: Look for elastic-waist racing suits or use oversized tracksuits customized with iron-on sponsor patches.
pet: A small dog can wear a tiny red or white dog sweater decorated with racing stripes.

Tips

Racing suits can get warm indoors; choose lightweight, breathable polyester suits or wear a light t-shirt underneath so you can unzip the top half.
Carry a prop can of sponsor soda or a toy steering wheel to enhance your poses in photos.
Perfect the 'Shake and Bake' hand gesture (fist bump, explode, and bake) before heading out to your event.

Ricky Bobby and Cal Naughton Jr. costume FAQ

What sponsors are on Ricky Bobby and Cal Naughton Jr.'s suits?: Ricky Bobby famously wears the white Wonder Bread sponsor suit, while Cal Naughton Jr. wears the red Old Spice sponsor suit.
How do you do the 'Shake and Bake' gesture?: Touch fists together ('Shake'), then pull them back and wiggle your fingers while moving them away ('Bake').
Can I make this costume myself?: Yes! You can buy plain white and red tracksuits and print out the Wonder Bread and Old Spice logos on iron-on transfer paper to apply them yourself.

Did you know? The real-life Talladega Superspeedway embraced the movie's legacy, and NASCAR drivers have occasionally run paint schemes paying homage to Ricky Bobby's Wonder Bread car.