
Veruca Salt Costume
Channel your inner spoiled heiress with this classic red-and-white dress look.
Veruca Salt is the famously demanding, spoiled-rotten golden ticket winner from Roald Dahl's classic story, Charlie and the Chocolate Factory. This costume recreates her iconic 1971 film appearance, making it a highly recognizable choice for classic movie fans and group costumes. The look centers on her vintage red long-sleeve dress with a white collar, paired with a luxurious faux fur coat.
- Difficulty
- Easy
- Time
- ~30 min
- Budget
- $35–95
Try it on
See yourself as Veruca Salt
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What you need for a Veruca Salt costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Veruca Salt costume — one box instead of 5 pieces.
Red Peter Pan collar dress
A long-sleeved red mini dress featuring a white Peter Pan collar, white cuffs, and black decorative buttons down the front.
DIY: Sew a white felt collar and cuffs onto a plain long-sleeved red dress, then add black felt circles for buttons.
Faux fur coat
A plush, cream or white mid-length faux fur coat to show off her wealth.
DIY: Borrow a vintage white coat or use a plush white cardigan as a budget-friendly alternative.
White tights
Opaque white knit tights or stockings to complete the vintage schoolgirl aesthetic.
Black Mary Jane shoes
Classic black patent leather flat or low-heeled Mary Jane shoes with a strap.
DIY: Use plain black flats or school shoes.
Golden Ticket prop
A rectangular piece of shiny gold cardstock printed with the 'Golden Ticket' details.
DIY: Cut a piece of gold metallic poster board and write 'Golden Ticket' on it with a black marker.
Rather not assemble it? See ready-made Veruca Salt costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the opaque white tights first to ensure a smooth layer.
- 2
Slip on the red Peter Pan collar dress and adjust the collar and cuffs so they lay flat.
- 3
Put on the black patent leather Mary Jane shoes.
- 4
Drape the white faux fur coat over your shoulders or wear it fully on, depending on the temperature.
- 5
Style your hair into bouncy, vintage 1970s curls or a half-up, half-down style.
- 6
Hold your Golden Ticket prop in one hand, ready to show off your prize.
Makeup & hair
Style your hair in bouncy, shoulder-length 1970s curls with a center part or a half-up style secured with a red bow. Keep makeup clean and natural with a touch of pink blush and a light pink lipstick to maintain a youthful, bratty schoolgirl look.
Veruca Salt for couples, groups, kids & more
- couples
- Pair up with someone dressed as Willy Wonka, or a giant golden egg.
- group
- Gather friends to dress as the other ticket winners (Charlie, Violet, Augustus, Mike) and Willy Wonka.
- kids
- A red skater dress with a white collar, white tights, and a giant golden ticket makes a comfortable and cute kids' version.
- Plus size
- Look for a stretchy A-line red dress with a white collar, or add a detachable white collar to a comfortable red tunic.
- pet
- Dress your pet in a small red dog sweater with a white felt collar attached.
Tips
- Practice your best demanding scowl and the phrase 'I want it NOW!' for photos.
- Keep the faux fur coat unbuttoned or draped over your shoulders so the details of the red dress remain visible.
- If you are attending an outdoor event, the white tights and fur coat will keep you warm and comfortable.
Veruca Salt costume FAQ
- What color is Veruca Salt's dress?
- In the classic 1971 film, Veruca Salt wears a vibrant red long-sleeved dress with a white Peter Pan collar, white cuffs, and black buttons down the bodice.
- How do you make a DIY Veruca Salt costume?
- You can easily DIY this by taking a plain red long-sleeved dress and fabric-gluing white felt to the neckline and cuffs to mimic the collar and cuffs, then gluing black felt circles down the chest.
- What props should I carry for a Veruca Salt costume?
- The essential prop is a shiny Golden Ticket. You can also carry a golden egg or a chocolate bar wrapper to complete the theme.
Did you know? In the original Roald Dahl book, Veruca Salt is sorted as a 'bad nut' by trained squirrels, but in the 1971 movie adaptation, this was changed to golden geese sorting her as a 'bad egg' because training squirrels was too difficult at the time.