Madison Montgomery Costume
Surprise, bitch. Bet you thought you'd seen the last of me.
Madison Montgomery is the iconic, telekinetic Hollywood starlet turned witch from American Horror Story: Coven. Played by Emma Roberts, her style blends high-fashion Beverly Hills glam with dark, gothic witch aesthetics. This costume is perfect for anyone who wants to look effortlessly chic, powerful, and delightfully wicked.
- Difficulty
- Easy
- Time
- ~30 min
- Budget
- $40–120
Try it on
See yourself as Madison Montgomery
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
One render, $1. No account needed — if it fails you're not charged. Pricing.
Your photo is sent to Google's Gemini API to make the render and isn't used for training. Renders are AI-generated and labelled.
Want a different costume on this photo, or a whole group in costume? Open the Try-On Studio.
What you need for a Madison Montgomery costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Madison Montgomery costume — one box instead of 6 pieces.
Black Lace Dress
A short, sleeveless black lace dress or a black halter neck dress with lace overlays.
DIY: Pair a black lace tank top with a high-waisted black skater skirt.
Faux Fur Coat or Stole
A glamorous, oversized black or dark brown faux fur coat to drape over the shoulders.
DIY: Use a black faux fur scarf or stole draped over your arms.
Wide Black Waist Belt
A thick, black faux-leather waist belt to cinch the dress and define the silhouette.
DIY: Use a thick black ribbon tied tightly in a bow at the back.
Black Thigh-High Boots
Sleek black suede or leather thigh-high boots with a chunky heel.
DIY: Wear black knee-high socks with black heeled booties.
Black Fur Pillbox Hat
A vintage-style black faux fur pillbox hat, a signature accessory from her Coven look.
DIY: A wide-brimmed black fedora or witch hat can work as a Coven-style alternative.
Dark Sunglasses
Oversized, retro black designer-style sunglasses.
Rather not assemble it? See ready-made Madison Montgomery costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the black lace dress and adjust the fit.
- 2
Cinch your waist with the wide black belt to create a sharp silhouette.
- 3
Pull on the black thigh-high boots over bare legs or sheer black tights.
- 4
Drape the black faux fur coat loosely over your shoulders for a high-fashion shrug look.
- 5
Place the black fur pillbox hat securely on your head, slightly tilted.
- 6
Put on the oversized sunglasses and prepare your best unimpressed Hollywood glare.
Makeup & hair
Style your hair in sleek, straight blonde layers with a center part, or use a high-quality blonde wig. Keep makeup glamorous but moody with a flawless matte base, a subtle smoky eye hidden behind sunglasses, and a nude or deep berry lip.
Madison Montgomery for couples, groups, kids & more
- couples
- Pair up with Zoe Benson in her classic black wide-brimmed hat and schoolgirl witch look, or Kyle Spencer in his casual frat-boy attire.
- group
- Gather a group to form the Coven, featuring Cordelia Goode, Myrtle Snow, Fiona Goode, and Misty Day.
- kids
- A mini witch outfit with a black dress, black boots, and a faux fur collar.
- Plus size
- A black lace wrap dress paired with a wide elastic waist belt and a plush faux fur stole offers a comfortable, highly flattering fit.
Tips
- Keep the fur coat draped off your shoulders to mimic Madison's effortless, elite attitude.
- Practice her famous line, 'Surprise, bitch,' for the perfect photo-caption opportunity.
- Opt for chunky heels on the boots if you plan on walking or standing at a party all night.
Madison Montgomery costume FAQ
- What is Madison Montgomery's style?
- Her style is 'goth-glam' or 'witchy chic,' combining high-end Hollywood fashion like faux fur, designer sunglasses, and lace with the classic all-black Coven color palette.
- What kind of hat does Madison wear in Coven?
- She famously wears a black faux fur pillbox hat, though she and the other witches also wear wide-brimmed black fedoras throughout the season.
- Can I make this costume last-minute?
- Yes! Any stylish all-black outfit—like a black crop top, black skirt, and boots—paired with sunglasses and a confident attitude can pass as a Coven witch.
Did you know? Emma Roberts' character Madison Montgomery became an instant internet sensation, and her line 'Surprise, bitch. Bet you thought you'd seen the last of me' remains one of the most widely used memes from the entire American Horror Story franchise.