What is the basic Juggalo look?

The classic look consists of black-and-white evil clown face paint, baggy streetwear (like cargo pants or hockey jerseys), an Insane Clown Posse t-shirt, and a Hatchetman necklace.

How do I do the Juggalo makeup?

Cover your face in a solid white base. Use black face paint to draw sharp, elongated triangles over and under your eyes, and paint a wide, exaggerated black smile that extends past your lips.

What soda is associated with Juggalos?

Faygo is the official soft drink of the Juggalo subculture, often sprayed at concerts and carried as a key prop.

Juggalo

Juggalo Costume

Represent the Psychopathic Records family with classic clown makeup and streetwear.

A Juggalo is a dedicated fan of the hip-hop duo Insane Clown Posse (ICP) and other Psychopathic Records artists. Dressing as a Juggalo is a popular choice for music fans and Halloween partygoers who want a bold, counterculture look. The signature style centers around distinctive black-and-white clown face paint, oversized streetwear, and the iconic Hatchetman logo.

Difficulty: Medium
Time: ~45 min
Budget: $20–75

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What you need for a Juggalo costume

Short on time? Buy it ready-made

Spirit Halloween sells the complete Juggalo costume — one box instead of 5 pieces.

Shop Juggalo at Spirit ↗

Insane Clown Posse T-Shirt
An oversized black graphic tee featuring the ICP logo, album art (like the Joker's Cards), or the Hatchetman.
DIY: Use a fabric marker or bleach stencil to draw a Hatchetman logo onto a plain black oversized t-shirt.
Amazon
Baggy Pants or Shorts
Loose-fitting black cargo pants, oversized denim, or wide-leg athletic shorts.
DIY: Use any oversized dark sweatpants or jeans you already own.
Amazon
Hatchetman Charm Necklace
A silver-colored metal pendant depicting a running man holding a hatchet on a thick chain.
DIY: Cut the Hatchetman silhouette out of thick cardboard, paint it metallic silver, and thread it onto a silver chain or cord.
Amazon
Black and White Face Paint
High-quality, smudge-resistant white and black cream or water-activated face paint.
Amazon
Faygo Soda Bottle
A bottle of Faygo soda (preferably Red Pop or Moon Mist flavor) to carry as a prop.
DIY: Print a vintage Faygo label and tape it around a standard 20-ounce soda bottle filled with colored water.
Amazon

Rather not assemble it? See ready-made Juggalo costumes at Spirit Halloween ↗

How to put it together

1
Put on the baggy black cargo pants or shorts.
2
Pull on the oversized Insane Clown Posse graphic t-shirt.
3
Hang the Hatchetman charm necklace around your neck so it sits prominently over the shirt.
4
Apply a solid white base of face paint to your entire face, stopping at the jawline and hairline.
5
Use black face paint to draw dramatic, pointed shapes around your eyes and a wide, stylized clown grin over your lips and cheeks.
6
Style your hair into wild spikes, braids, or 'spider legs' using strong-hold gel or temporary hair color.
7
Carry a bottle of Faygo soda to complete the classic look.

Makeup & hair

The makeup is the most important element: apply a full white face paint base, then paint large black points over and under the eyes, along with an exaggerated black clown mouth. For hair, style it into messy spikes, tight braids, or 'spider legs' (multiple small, gelled ponytails) using temporary black, red, or green hair dye.

Juggalo for couples, groups, kids & more

couples: One person dresses as a Juggalo and the other as a Juggalette, both wearing matching ICP face paint and streetwear.
group: A crew of friends dressed in various ICP era shirts, all sporting different variations of the classic clown face paint.
kids: A simplified version with a mini ICP t-shirt, a toy Hatchetman necklace, and basic, skin-friendly face paint.
Plus size: Oversized hockey jerseys and baggy cargo shorts provide a highly screen-accurate, comfortable, and size-inclusive fit.
pet: A black pet bandana featuring a hand-painted white Hatchetman logo.

Tips

Set your face paint with a translucent setting powder so it does not smudge or run during a party.
Wear comfortable sneakers, as the subculture's style is heavily rooted in practical, loose-fitting streetwear.
If you cannot find Faygo locally, look in specialty candy shops or regional grocery stores, or make a custom prop bottle.
Keep a damp cloth or makeup wipes handy in case you need to touch up the edges of your black-and-white paint.

Juggalo costume FAQ

What is the basic Juggalo look?: The classic look consists of black-and-white evil clown face paint, baggy streetwear (like cargo pants or hockey jerseys), an Insane Clown Posse t-shirt, and a Hatchetman necklace.
How do I do the Juggalo makeup?: Cover your face in a solid white base. Use black face paint to draw sharp, elongated triangles over and under your eyes, and paint a wide, exaggerated black smile that extends past your lips.
What soda is associated with Juggalos?: Faygo is the official soft drink of the Juggalo subculture, often sprayed at concerts and carried as a key prop.

Did you know? The 'Hatchetman' logo was originally sketched by ICP member Shaggy 2 Dope on a piece of paper, and it has since become the universal symbol of the Juggalo community.