Jovie Costume
Spread Christmas cheer in Jovie's signature pink and red elf uniform.
Jovie is the cynical department store employee turned Christmas-loving heroine in the holiday classic Elf. Her iconic look comes from her Gimbels department store elf uniform, which stands out with its sweet pink, red, and white color scheme. It is a highly popular choice for holiday parties, couples costumes paired with Buddy the Elf, and festive cosplay.
- Difficulty
- Easy
- Time
- ~30 min
- Budget
- $35–100
Try it on
See yourself as Jovie
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What you need for a Jovie costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Jovie costume — one box instead of 5 pieces.
Pink Elf Dress
A long-sleeved, pink velour or fleece skater-style dress with white faux fur trim around the collar, sleeve cuffs, and bottom hem.
DIY: Trim a plain long-sleeve pink dress with white faux fur ribbon using fabric glue.
Pink and Red Elf Hat
A pointed pink cone hat with a red folded brim and a white pom-pom at the tip.
DIY: Cut and sew pink and red felt into a cone shape, then hot glue a white craft pom-pom to the top.
Black Waist Belt
A wide black faux-leather belt with a gold or brass square buckle to cinch the waist.
DIY: Use any wide black belt you own and wrap the buckle in gold foil or yellow felt.
Red Thigh-High Socks or Tights
Opaque red thigh-high stockings or full-length red tights to wear under the dress.
DIY: Use red leggings or opaque red tights.
Black Mary Jane Shoes or Boots
Classic black flat Mary Janes or low-heeled black boots.
DIY: Wear any comfortable black flats or black ankle boots.
Rather not assemble it? See ready-made Jovie costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the red thigh-high socks or full-length red tights.
- 2
Slip on the pink long-sleeved elf dress, ensuring the white faux fur trim sits flat at the collar and cuffs.
- 3
Fasten the wide black belt around your natural waistline, centering the gold buckle.
- 4
Put on your black Mary Jane shoes or black boots.
- 5
Style your hair in loose blonde waves and secure the pink elf hat on your head, using bobby pins if needed to keep it in place.
Makeup & hair
Style your hair in a shoulder-length blonde wig with soft waves and side-swept bangs. Keep makeup fresh and natural with rosy pink cheeks, a touch of mascara, and a soft pink lip color.
Jovie for couples, groups, kids & more
- couples
- Pair up with Buddy the Elf in his classic green coat and yellow tights for an iconic holiday duo.
- group
- Add Santa, Papa Elf, and Gimbels manager characters to form a full Elf movie group.
- kids
- A miniature version featuring a pink fleece dress, red tights, and a matching pointed hat.
- Plus size
- Look for a stretch velour or jersey A-line pink dress with a wide elasticized black belt for a comfortable, flattering fit.
- pet
- A small pink dog sweater with white trim and a tiny elastic-banded pink elf hat.
Tips
- If wearing this outdoors for caroling or winter events, layer thermal underwear beneath the red tights and pink dress.
- Use bobby pins to secure the foam-backed elf hat to your hair so it doesn't slide off when you move.
- For photos, hold a toy microphone or strike a classic, slightly reluctant elf pose before embracing the holiday spirit.
Jovie costume FAQ
- What color is Jovie's elf outfit?
- Unlike Buddy's green and yellow suit, Jovie's Gimbels elf uniform is light pink with red accents, white faux fur trim, and a black belt.
- What kind of shoes does Jovie wear?
- Jovie wears simple black Mary Jane flats or black low-heeled shoes with her red stockings.
- Is Jovie's hair blonde in Elf?
- Yes, Zooey Deschanel dyed her hair blonde for the role of Jovie, styled in a shoulder-length cut with bangs.
Did you know? Zooey Deschanel is naturally a brunette, but she dyed her hair blonde for the role of Jovie, which surprised many fans who only knew her with dark hair.