Joe and Love Costume
Channel TV's most dangerously obsessive couple in simple, everyday style.
Based on the hit psychological thriller series 'You', a Joe Goldberg and Love Quinn couples costume is a thrillingly simple DIY project. This look captures Joe's unassuming, stalker-chic bookstore manager aesthetic alongside Love's effortlessly chic, California-boho style. It is an instantly recognizable pop-culture pairing that relies on comfortable, everyday wardrobe staples.
- Difficulty
- Easy
- Time
- ~30 min
- Budget
- $30–90
Try it on
See yourself as Joe and Love
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
One render, $1. No account needed — if it fails you're not charged. Pricing.
Your photo is sent to Google's Gemini API to make the render and isn't used for training. Renders are AI-generated and labelled.
Want a different costume on this photo, or a whole group in costume? Open the Try-On Studio.
What you need for a Joe and Love costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Joe and Love costume — one box instead of 6 pieces.
Joe's Navy Blue Baseball Cap
A plain, unbranded navy blue dad-style baseball cap—Joe's signature 'invisible' disguise.
DIY: Use any dark blue baseball cap you already own, turning it backward or keeping it low over your eyes.
Joe's Denim Jacket
A classic medium-wash blue denim button-up jacket worn over a casual shirt.
DIY: A dark utility jacket or a simple flannel shirt can work as an alternative.
Joe's Canvas Messenger Bag
An olive green or brown canvas crossbody messenger bag to carry his stalking essentials.
DIY: Any vintage-looking canvas backpack or dark crossbody bag.
Love's Floral Wrap Dress
A breezy, feminine long-sleeve floral wrap dress in earthy tones like green, cream, or rust.
DIY: A floral blouse paired with high-waisted jeans or a simple midi skirt.
Love's Gold Layered Necklaces
Delicate, thin gold chain necklaces layered together for a subtle, upscale bohemian touch.
DIY: Any dainty gold jewelry or simple pendant necklaces you have at home.
Fake Blood Splatter
A small vial of theatrical fake blood to lightly dab on a cheek or collar for a dark twist.
DIY: Mix red food coloring with a little corn syrup and cocoa powder.
Rather not assemble it? See ready-made Joe and Love costumes at Spirit Halloween ↗
How to put it together
- 1
For Joe: Put on a basic grey or light blue t-shirt, dark wash jeans, and casual brown boots.
- 2
For Joe: Layer the medium-wash denim jacket over the t-shirt, leaving it unbuttoned.
- 3
For Joe: Adjust the navy blue baseball cap low over your eyes, and sling the canvas messenger bag across your chest.
- 4
For Love: Put on the floral wrap dress paired with brown ankle boots or simple flats.
- 5
For Love: Style hair in loose, soft waves and put on the delicate layered gold necklaces.
- 6
Optional: Apply a tiny, subtle smudge of fake blood to Joe's collar or Love's cheek to hint at their dark secrets.
Makeup & hair
Joe should have messy, unstyled hair peeking out from under his cap and light stubble. Love should have soft, center-parted wavy hair with natural, fresh-faced makeup and a neutral lip color.
Joe and Love for couples, groups, kids & more
- couples
- One person dresses as Joe in his cap and denim jacket, holding a vintage book, while the other dresses as Love in her floral dress holding a baked good.
- group
- Add characters like Beck in a cozy sweater and scarf, or Peach Salinger in high-end athleisure.
- Plus size
- Love's wrap dress is highly adjustable and flattering; look for stretch-jersey floral wrap dresses for maximum comfort.
Tips
- Carry a vintage hardcover book as a prop for Joe to emphasize his bookstore manager persona.
- For Love, carry a prop pastry box or a cupcake to reference her bakery, 'A Love Supreme'.
- Keep the acting in character: Joe should look intensely observant, while Love should look sweet but slightly calculating.
Joe and Love costume FAQ
- What is Joe Goldberg's signature clothing item?
- Joe's most iconic item is his plain navy blue baseball cap, which he uses as a 'disguise' when stalking.
- How can we make this costume instantly recognizable?
- Make sure Joe has the navy cap pulled low and a vintage book, while Love wears a boho floral dress and carries a bakery box or a prop knife.
- Is this costume comfortable for a party?
- Yes, both outfits consist of normal, comfortable everyday clothes, making it perfect for long wear and cold weather.
Did you know? Penn Badgley, who plays Joe, has frequently spoken out on social media reminding fans that despite his romantic narration, Joe is a dangerous stalker and not a romantic hero.