Jack Daniel's Costume
Bring the spirit of Tennessee to your next party as Old No. 7.
The Jack Daniel's costume is a classic choice for parties, representing the world-famous Tennessee whiskey. Whether you wear a ready-made bottle tunic or DIY a custom look with branded apparel, it is instantly recognizable. The outfit centers on the iconic black-and-white Old No. 7 label and a distinctive bottle-cap hat.
- Difficulty
- Easy
- Time
- ~30 min
- Budget
- $20–60
Try it on
See yourself as Jack Daniel's
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What you need for a Jack Daniel's costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Jack Daniel's costume — one box instead of 4 pieces.
Whiskey bottle tunic
A sleeveless, slip-on polyester tunic shaped like a rectangular bottle with the black Jack Daniel's label printed on the front.
DIY: Wear a black dress or black shirt and pants, then tape a large, printed paper replica of the Jack Daniel's label to your chest.
Black base layers
A long-sleeve black shirt and black pants or leggings to wear underneath the tunic for a seamless look.
DIY: Use any plain black t-shirt and dark jeans from your closet.
Bottle cap hat
A metallic gold or silver circular hat shaped like a ribbed bottle cap, often included with commercial tunics.
DIY: Paint a circular piece of cardboard gold, score the edges to look ribbed, and attach it to a plain black headband.
Jack Daniel's t-shirt
An officially licensed black t-shirt featuring the white filigree Old No. 7 logo as an alternative casual base.
Rather not assemble it? See ready-made Jack Daniel's costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the black long-sleeve shirt and black pants or leggings as your base layer.
- 2
Slide the whiskey bottle tunic over your head, aligning your arms through the side armholes.
- 3
Adjust the tunic so the printed 'Old No. 7' label sits flat and centered on your chest.
- 4
Place the ribbed bottle cap hat securely on your head, using bobby pins if needed to keep it upright.
- 5
Wear simple black shoes or boots to keep the focus entirely on the bottle design.
Makeup & hair
Keep makeup natural and hair tucked neatly under the bottle cap hat or styled simply so it does not distract from the bottle silhouette.
Jack Daniel's for couples, groups, kids & more
- couples
- Pair up as 'Jack and Coke' by having one partner dress as the Jack Daniel's bottle and the other dress in a red Coca-Cola tunic or t-shirt.
- group
- Create a 'liquor cabinet' group theme with friends dressing as different alcohol bottles like tequila, vodka, and lime wedges.
- Plus size
- The tunic style is naturally loose-fitting and accommodates most sizes, or you can use a plus-size black tee with a printed label transfer.
Tips
- If the polyester tunic is creased from packaging, steam it on low heat or hang it in a steamy bathroom to smooth out the label.
- Wear comfortable, breathable base layers, as foam tunics can trap body heat during indoor parties.
- Keep your hands free for drinks by choosing a tunic with wide armholes that don't restrict movement.
Jack Daniel's costume FAQ
- How do you make a DIY Jack Daniel's costume?
- Wear an all-black outfit, print out a high-resolution image of the Jack Daniel's Old No. 7 label on sturdy cardstock, and pin or tape it to your shirt. Complete the look with a gold-painted cardboard circle attached to a headband.
- What is the Jack and Coke couples costume?
- It is a popular pairing where one person wears a Jack Daniel's bottle costume or branded black shirt, and the other wears a red Coca-Cola bottle costume or branded red dress.
- Is the bottle tunic easy to walk in?
- Yes, most commercial whiskey bottle tunics end above the knee, allowing for a full range of motion while walking and sitting.
Did you know? The 'No. 7' on the Jack Daniel's label remains a mystery; some stories claim it was Jack Daniel's lucky number, while others say it was the number assigned to his distillery for government registration.