What do I need for a Jake from State Farm costume?

You only need a red polo shirt, khaki pants, a brown belt, and a custom name tag that says 'Jake' with the State Farm logo.

How do I make Flo's Progressive apron?

Buy a plain white apron, print the Progressive logo on paper or iron-on transfer paper, and apply it to the chest of the apron along with a 'Flo' name tag.

Is the Mayhem costume hard to make?

No, it is very easy. You just need a dark suit, a white dress shirt, a black tie, and some fake bruises or band-aids on your face to look like you just survived an accident.

Insurance Commercial Costumes: DIY Ideas & Try Them On

Insurance Commercial Characters

Instantly recognizable, budget-friendly, and hilariously easy to DIY.

Insurance commercial characters are pop culture staples that make for hilarious, easy, and highly recognizable Halloween costumes. Whether you want to go as Jake from State Farm in his signature red polo, Flo from Progressive in her white apron, or Allstate's Mayhem in a battered suit, these looks are perfect for last-minute outfits. They rely on simple, everyday clothing paired with key branded props.

Difficulty: Easy
Time: ~20 min
Budget: $15–50

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40 Insurance Commercial Characters costume ideas

Ranked by how many people are searching for them this season. Open any one for the full guide and to try it on.

What you need for a Insurance Commercial Characters costume

Jake's Red Polo Shirt
A classic red short-sleeve polo shirt in a cotton or pique knit.
DIY: Use any plain red collared shirt you already own.
Amazon
Jake's Khaki Pants
Classic tan or beige flat-front khaki chinos.
DIY: Any tan or beige trousers will work perfectly.
Amazon
Flo's White Apron
A plain white waist or bib apron, customized with a printed logo.
DIY: Cut a piece of white fabric and tie it around your waist with white ribbon.
Amazon
Flo's Blue Headband
A thin, solid navy blue plastic or fabric headband.
DIY: Use a strip of blue ribbon tied around your head.
Amazon
Mayhem's Battered Suit
A dusty, slightly disheveled charcoal grey or black suit jacket and matching trousers.
DIY: Use an old thrift store suit and scuff it up with a little chalk or dirt.
Amazon
Mayhem's Band-Aids and Bruises
Standard adhesive bandages and a simple makeup bruise kit.
DIY: Apply real adhesive bandages to your face and use dark eyeshadow to create fake bruises.
Amazon

How to put it together

1
Select your character based on the clothing items you already have in your closet.
2
Print out high-resolution logos for your chosen character (such as the State Farm name tag, Progressive logo, or Allstate badge) on heavy paper.
3
Securely pin or tape the printed logos onto your shirt, apron, or name badge holder.
4
Style your hair to match the character, such as Flo's retro 1960s flip or Mayhem's messy, windblown look.
5
Add character-specific props like a clipboard for Jake, a name tag for Flo, or hand wraps for Mayhem.
6
Put on the outfit and complete the look with simple, comfortable shoes like brown loafers or white sneakers.

Makeup & hair

For Flo, style hair into a voluminous 1960s flip with a blue headband and wear classic red lipstick. For Mayhem, use dark eyeshadow to create fake bruises and apply adhesive bandages to your face. For Jake, keep hair neat and natural.

Insurance Commercial Characters for couples, groups, kids & more

couples: Pair Jake from State Farm with Flo from Progressive for the ultimate insurance crossover couple.
group: Gather a group to dress as Jake, Flo, Mayhem, and the Geico Caveman for a commercial-themed group.

Tips

Print logos on heavy cardstock and cover them with clear packing tape to make them durable and glossy.
Keep your props functional; Flo's apron pockets are perfect for holding your phone, wallet, and keys during a party.
For Mayhem, carry a small steering wheel or a branch to emphasize the chaotic car crash theme.

Insurance Commercial Characters costume FAQ

What do I need for a Jake from State Farm costume?: You only need a red polo shirt, khaki pants, a brown belt, and a custom name tag that says 'Jake' with the State Farm logo.
How do I make Flo's Progressive apron?: Buy a plain white apron, print the Progressive logo on paper or iron-on transfer paper, and apply it to the chest of the apron along with a 'Flo' name tag.
Is the Mayhem costume hard to make?: No, it is very easy. You just need a dark suit, a white dress shirt, a black tie, and some fake bruises or band-aids on your face to look like you just survived an accident.

Did you know? Flo from Progressive, played by actress Stephanie Courtney, has appeared in over 100 commercials since her debut in 2008, making her one of the most recognizable advertising mascots of all time.