It costumes: 6 characters

All the It costumes people search for, most-searched first — handy for picking a matching couples or group set. Each character page covers the canonical outfit, what to buy or make, and a try-on.

Most searched: Pennywise, Female Pennywise, Kids Pennywise, Georgie Denbrough, Pennywise and Georgie, Richie Tozier. Together these draw about 403K US searches every October. 2 are rated easy to put together; 1 get searched year-round, not just at Halloween. Every page has what you need to buy or make, how to put it together, and a way to see yourself in it before you commit.

• Couples ideas
• Group ideas
• All franchises

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  Pennywise Costume

  Float down here with this screen-accurate, terrifying killer clown look.

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  Female Pennywise Costume

  Bring Derry's worst nightmare to life with a stylish, spooky twist.

• Kids Pennywise

  Kids Pennywise Costume

  Bring the ultimate dancing clown to life this Halloween.

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  Georgie Denbrough Costume

  The ultimate yellow raincoat horror look, complete with the red balloon.

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  Pennywise and Georgie Costume

  Bring Derry's ultimate nightmare to life with this iconic horror duo.

• Richie Tozier

  Richie Tozier Costume

  Channel the Trashmouth of Derry with this easy '80s horror look.

Search-demand figures from Google (US, October). Updated 2026-08-18.