Hailey Bieber Costume
Channel the ultimate clean-girl aesthetic and strawberry-glazed style icon.
Hailey Bieber is a global style icon, model, and founder of the viral skincare brand Rhode. Her most famous and easily recognizable look is the vibrant red strapless mini dress she wore to launch her strawberry peptide lip treatment, contrasting sharply with Justin Bieber's casual gray hoodie. This costume is a favorite for anyone who loves modern pop culture, high-low fashion pairings, and effortless 'clean girl' aesthetics.
- Difficulty
- Easy
- Time
- ~30 min
- Budget
- $30–90
Try it on
See yourself as Hailey Bieber
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
One render, $1. No account needed — if it fails you're not charged. Pricing.
Your photo is sent to Google's Gemini API to make the render and isn't used for training. Renders are AI-generated and labelled.
Want a different costume on this photo, or a whole group in costume? Open the Try-On Studio.
What you need for a Hailey Bieber costume
Short on time? Buy it ready-made
Spirit Halloween sells the complete Hailey Bieber costume — one box instead of 5 pieces.
Red Strapless Mini Dress
A vibrant cherry-red, form-fitting strapless mini dress in a satin or structured fabric.
DIY: Use a red tube top paired with a matching red bodycon mini skirt.
Gold Bubble Letter 'B' Necklace
A chunky, gold-plated balloon or bubble-style initial 'B' pendant on a thin gold chain.
DIY: Craft a 'B' shape out of air-dry clay, paint it metallic gold, and slide it onto a gold chain.
Strawberry Earrings
Small, playful red and green strawberry-shaped drop earrings.
DIY: Paint small teardrop beads red with green tops and attach them to earring hooks.
Red Pointed-Toe Heels
Matching cherry-red pointed-toe stiletto heels or kitten heels.
DIY: Wear any neutral nude or black heels you already own.
Red Leather Shoulder Bag
A small, sleek red leather underarm shoulder bag.
Rather not assemble it? See ready-made Hailey Bieber costumes at Spirit Halloween ↗
How to put it together
- 1
Put on the red strapless mini dress, ensuring a snug, tailored fit.
- 2
Style your hair into a sleek, center-parted low bun using hair gel for a glossy finish.
- 3
Put on the signature chunky gold bubble 'B' necklace and the strawberry drop earrings.
- 4
Apply 'strawberry glazed' makeup, focusing on dewy skin, pink blush, faux freckles, and glossy red lips.
- 5
Step into the red pointed-toe heels.
- 6
Grab your red shoulder bag and carry a tube of lip gloss as a prop.
Makeup & hair
Style hair into a sleek, middle-parted low bun with a high-shine finish. For makeup, go for dewy 'glazed donut' skin, heavy pink blush across the cheeks and nose, subtle faux freckles, and ultra-glossy red lips.
Hailey Bieber for couples, groups, kids & more
- couples
- Have your partner wear a casual gray zip-up hoodie, gray sweatpants, white socks, and yellow Crocs to recreate their viral contrasting date-night look.
- group
- Gather friends to dress as different Hailey Bieber eras, such as her glazed-donut skincare look, her Met Gala pink gown, and her casual oversized blazer street style.
- kids
- A miniature red dress with a faux gold 'B' necklace and a matching red bow in their hair.
- Plus size
- A red ruched strapless bodycon dress offers a comfortable, flattering, and stretchy fit.
- pet
- A red dog bandana paired with a small plush strawberry toy.
Tips
- To keep the strapless dress secure all night, apply double-sided fashion tape along the inner bustline.
- Carry a tube of lip gloss in your bag to touch up your glossy lip look and use as a photo prop.
- If it is cold outside, drape an oversized black leather jacket over your shoulders to maintain the model-off-duty vibe.
Hailey Bieber costume FAQ
- What is the Hailey Bieber strawberry look?
- It is the vibrant red strapless mini dress, red heels, and strawberry accessories she wore in NYC to launch her Rhode strawberry lip treatment.
- How do I do Hailey Bieber's makeup for this costume?
- Focus on ultra-dewy skin, a generous amount of pink blush across the cheeks and nose bridge, light faux freckles, and a high-shine red lip gloss.
- What necklace does Hailey Bieber wear?
- She famously wears a large, custom diamond-encrusted bubble letter 'B' pendant, which you can easily replicate with a gold balloon-letter 'B' necklace.
Did you know? The contrast between Hailey's glamorous red dress and Justin's ultra-casual gray hoodie and Crocs at the Rhode launch became one of the most viral fashion memes of 2023.