Budweiser
Bring the party as America's classic, iconic king of beers.
The Budweiser costume is a classic, lighthearted choice for Halloween, tailgates, and college parties. Based on the iconic Anheuser-Busch branding, this look typically features a wearable, oversized foam tunic shaped like a vintage Budweiser beer can or bottle. It is a highly recognizable, unisex outfit that is incredibly easy to wear over your regular clothes.
- Difficulty
- Easy
- Time
- ~10 min
- Budget
- $20–55
Try it on
See yourself as Budweiser
One clear photo of yourself; we render you in this costume — face untouched, full body, about 20 seconds.
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What you need for a Budweiser costume
Budweiser Can or Bottle Tunic
A screen-printed foam tunic displaying the classic red, white, and blue Budweiser label with an open face and armholes.
DIY: Paint a large cylindrical cardboard pop-up laundry hamper white, then paint or print the classic red Budweiser logo on the front.
Neutral Base Layer
A solid black or white long-sleeve shirt and matching pants to wear underneath the tunic.
DIY: Use any plain dark t-shirt and jeans from your closet.
Red or Blue Baseball Cap
A classic solid-colored cap to wear if your head is exposed, keeping with the casual backyard BBQ aesthetic.
Can Koozie
A matching red Budweiser koozie to hold your actual beverage.
How to put it together
- 1
Put on your neutral base layer of a plain shirt and pants to keep the focus on the tunic.
- 2
Unpack the foam Budweiser tunic and shake it out to remove any packaging creases.
- 3
Pull the tunic over your head, aligning your face with the top opening and your arms through the side armholes.
- 4
Adjust the shoulders of the foam tunic so it sits comfortably and straight.
- 5
Put on a matching red or blue baseball cap if desired.
- 6
Grab a matching koozie or beverage accessory to complete the party-ready look.
Makeup & hair
Keep it completely natural and casual. No special makeup is required, but you can wear a baseball cap to keep your hair out of your face.
Budweiser for couples, groups, kids & more
- couples
- One person wears a Budweiser can costume while the other wears a Bud Light blue can costume.
- group
- Have a full six-pack of friends wear matching Budweiser and Bud Light tunics.
- kids
- A miniature soda can or juice box tunic makes a fun, kid-friendly alternative.
- Plus size
- The standard foam tunics feature a loose, open-bottom design that easily fits most body types.
- pet
- A small red dog sweater with a custom felt 'Bud' logo patch attached to the back.
Tips
- Steam the foam tunic gently on low heat before wearing to remove fold lines from shipping.
- Wear comfortable sneakers since this is a high-energy party costume.
- Choose lightweight base layers, as the foam tunic can trap body heat indoors.
- Keep your hands free by utilizing the armholes to easily hold drinks or snacks.
Budweiser costume FAQ
- Is the Budweiser costume easy to move around in?
- Yes, the foam tunic features large armholes and an open bottom, allowing you to walk, sit, and drink comfortably.
- How do I get wrinkles out of the foam beer can costume?
- Hang the costume in a steamy bathroom for 20 minutes or use a garment steamer on a very low setting, keeping it a few inches away from the fabric.
- What should I wear underneath the beer can tunic?
- Plain black, white, or red clothing works best so it doesn't distract from the screen-printed Budweiser logo.
Did you know? Budweiser was first introduced by Adolphus Busch in 1876 and has used its iconic red, white, and blue label design for over a century.